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SmithSolve has developed and implemented communications programs across numerous
geographies and therapeutic areas, every stage of a product’s lifecycle, and many
of the issues and challenges a healthcare company may face.
On any given day, we may be:
- Priming the market for the introduction of a new product
- Helping an emerging company find its niche
- Building a common understanding of a complex disorder
- Aligning communications across country and regional teams
Companies
- Alexion Pharmaceuticals
- AstraZeneca
- Bristol-Myers Squibb
- Edge Therapeutics
- Eyetech
- Johnson & Johnson
- The Medicines Company
- Myriad Genetics
- Onyx Phamaceuticals
- Ophthotech
- PanOptica
- Pfizer
- Sanofi-Aventis
- UCB
Therapeutic Areas
Cardiovascular Disease
- Acute Coronary Syndromes
- Congestive Heart Failure
- Hypertension
- Percutaneous Coronary Interventions
- Thrombosis
Hematology
- Anemia
- Paroxysmal Nocturnal Hemoglobinuria
Infectious Disease
- Antimicrobial Resistance
- HIV/AIDS
- Hospital-and Community-Acquired Infections
Metabolic Disorders
Neurology
- Alzheimer’s Disease
- Bipolar Disorder
- Epilepsy
- Major Depressive Disorder
- Schizophrenia
Oncology
Ophthalmology
- Age-Related Macular Degeneration (AMD)
Rare Diseases/Orphan Drugs
- Atypical Hemolytic Uremic Syndrome
- Paroxysmal Nocturnal Hemoglobinuria
Pediatrics
Women’s Health
Cases
Bringing a Product's Value to Life
Assignment
- Introduce a high-priced breakthrough medicine for an ultra-rare disease
- Keep the focus on innovation, value and access rather than cost
Solution
- Explain the medical need and innovative science behind the product
- Show the product’s life-changing benefits through patient and physician stories
- Establish access to treatment as the company’s top priority
- Involve thought leaders, advocates, patients and policy makers in message development
- Brief key media and financial audiences in advance
- Highlight medical breakthrough at regulatory approval and announce price at later
date
Outcomes
- Only 11% of coverage in professional, patient and media communities mentioned price
- Media coverage surpassed benchmarks in volume and tone
- 95% contained key messages
- 95% was positive
- Thoughtleaders, patient advocates, patients and analysts all delivered positive,
credible messages – creating a “surround sound” chorus of support
Mobilizing Advocates to Improve Access
Assignment
Turn the tide of an unfavorable reimbursement landscape in several European countries
in advance of the introduction of a new medicine for a major pharmaceutical company
Solution
- Convene a global summit of thought leaders, advocates and policy-makers from 21
countries
- Work side-by-side with 80 delegates to draft and endorse a call-to-action demanding
improved diagnosis, treatment and access to medicine for an under-recognized disease
- Recruit 24 journalists to attend and report on outcomes data that quantified the
personal and economic impact of the disease
- Humanize the problem through patient stories
Outcomes
- Created a more favorable environment that helped the company secure reimbursement
in most major markets
- Generated significant media coverage of the disease, its impact and the benefits
of access to effective treatment
- Identified and mobilized experts to rally for improved access
Bringing a Company's Website Apace with its Growth
Assignment
Create a new website for a rapidly evolving global biopharmaceutical company to
accurately portray its breadth of innovative science and leading-edge talent
Solution
- Benchmark peer sites and analyze current traffic and use
- Propose new architecture for easier navigation
- Explain the science behind company’s innovative therapies using clear language and
powerful imagery
- Humanize company through profiles, photos and multimedia solutions
- Produce “Meet Our Team” employee videos to support recruitment
- Draft and finalize all content, and work with client IT to launch site
Outcomes
- New site performed significantly better than old site on all key metrics:
- 67% increase in pages per visit
- 26% increase in average time on site
- 28% decrease in visitors who exit site after viewing just one page
- 79% increase in career page views
Building Visibility for a Biotech Start-Up
Assignment
Maximize visibility of a start-up biopharmaceutical company’s development programs
among target audiences
Solution
- Lead message development session with company co-founders
- Develop and execute comprehensive media plan to strengthen relationships with key
investors, media, opinion leaders and potential business development partners
Outcomes
- Generated widespread, high-profile media coverage of company’s series A financing
and licensing of lead compound
- Secured 15+ original articles and 5+ interviews with co-founders, including feature
profiles in trade publications
- 100% of articles contained key messages defined during media training
Reinforcing a Company's Commitment to Ophthalmology
Assignment
- Increase recognition of a major pharmaceutical company’s scientific leadership in
ophthalmology
- Respond to questions about the company’s long-term commitment to this specialty
Solution
- Create and execute a communications plan to spotlight the company’s robust ophthalmology
pipeline and extensive academic and industry partnerships
- Lead message development session with commercial, medical and research executives
- Hold creative workshop to define theme, “Visionary Science”
- Develop media materials and corporate brochure
- Organize “Meet the Experts” media event
- Arrange for client to lead panel discussion on collaboration at investor conference
Outcomes
- Company ranked second in visibility among 14 peer companies in ophthalmology, according
to an analysis of 2,400+ articles
- Company delivered core messages successfully through media placements, corporate
materials and events
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